Starting in your fifties, skin loses vital nourishment and becomes thinner. The skin around the eye area becomes drier, which can lead to an increase in the appearance of wrinkles, making you look older. Wrinkle Expert Eye Treatment for ages 55+ is formulated with Calcium, to strengthen thinning skin around the eye and improve smoothness. It visibly reduces the signs of aging including Crow's feet, dryness, and skin texture. Immediately, skin is moisturized, feels softer and smoother. In just 4 weeks Crow's feet look improved. Every morning and night, apply a small amount around the entire eye area using fingertips and smooth gently until absorbed. For best results, use in conjunction with L'foréal Paris Wrinkle Expert 55+ Day/Night Moisturizer.