The innovative e.l.f. Cosmetics’ Eyelash Curler has a special curved design which angles to suit all eye shapes. Its silicone rubber pad applies the appropriate amount of pressure to curl lashes naturally and allows for damage-free heating. Get long-lasting curled lashes in seconds with this tool. Add a swipe of your favorite e.l.f. mascara and curled lashes remain in perfect shape all day.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.